Blogs - an emerging way to connect with others - are taking their place at the nation's table, and as a result are adding to the business communications toolbox.
Recent Environics Research and Environics Communications surveys reveal that one-third (32 per cent) of all Canadians who are online have read blogs in the past three months. British Columbia is the most active blog market, with 42 per cent reading blogs.
While only seven per cent say they have written their own blogs and nine per cent have posted to others' blogs, the proportion of those who partake in either activity is 12 per cent, about one-third of the blogging community. This indicates that blogging is a two-way street that is poised to grow even more as an outlet of consumer connectivity.
Both young and old are getting in on the action.
The incidence and frequency of blog activity is considerably higher among Canadian youth between the ages 18 and 24, more than half of whom (51 per cent) read blogs. Nearly one-quarter (22 per cent) write their own blogs, and a further 23 per cent contribute to others'.
