It's not hard to see why Voice Over Internet Protocol phones have created such a stir.

VoIP technology brings you crystal-clear call quality, introduces innumerable new functions designed to save corporate users resources, time and money and is a snap to install.

But some business leaders still aren't convinced. That's why one Calgary-based company has introduced a number of persuasive new wrinkles that are sure to win over the few remaining skeptics.

Paradigm Communications provides customers with Hosted VoIP, a dedicated broadband connection that's absolutely secure and which links them directly to the company's data centre.

"If you can imagine, it's analogous to driving in a single lane along Deerfoot Trail that is reserved exclusively for your personal use," explains James Kantor, the company president.

That translates to premium digital-calibre call quality and maximum security, features that add immeasurably to any purchaser's comfort level.

As an exclusive solution partner of Shift Networks, Paradigm Communications wants to help you build a better, more cost-efficient phone system for your own small to medium-sized company.

According to research analysts, Hosted VoIP is the fastest growing telco service model in North America.

"Traditionally, small and mid-sized businesses have been under served by the big phone companies," Kantor continues.

"They pay a bunch of money for front-end hardware, back-end hardware and PBX. Then they go to the telco to sign a deal for telecom services."

But Paradigm is a one-stop shop. This innovative Calgary team gets a leg up on the competition by running your VoIP system from a central server. You don't need expensive hardware to climb aboard. And you needn't worry about purchasing expensive upgrades as the technology advances.

"We're selling a service, not a product," says Kantor. "As we improve our performance, the client benefits at no extra cost."

Industry analysts have suggested that Hosted VoIP services can save corporate users as much as 60 to 70 per cent on an annual basis. Another selling point: Paradigm charges its clients on a per-user basis, a sliding scale that means you get exactly what you pay for.

"There are so many wonderful features," Kantor points out. "For example, suppose you have an office in Calgary. In your home base, your handset is connected to our dedicated broadband connection, guaranteeing you digital quality and absolute security.

"But if you make a road trip to your office in Phoenix, just carry along your handset and plug it into the Internet. You can take calls or make calls at no charge, just as though you were back in Calgary."

A short story can barely skim the surface of the Hosted VoIP advantage. For details, we suggest you call James Kantor toll-free at: 1.888.877.0233 (in Calgary, call: 403.539.9605). Meanwhile, check out the Shift Networks website (www.shiftnetwork.com) or email James directly at jamesk@paradigmcommunications.ca.