Roll out the red carpet. Southern Alberta's most trusted independent dealer in quality flooring products is expanding north.

Dannburg Floor Coverings is bringing its spotless reputation for fair dealing, outstanding customer service and top performance to Edmonton early in the New Year.

This is exciting news for professional builders in the capital region, as well as for new-home buyers, determined to decorate their homes with the finest materials and designs.

"We'll be doing the same things we've been doing so successfully in Calgary for more than two decades," promises Mike Haley, who can't wait to introduce Dannburg's superlative service model to new customers.

The Dannburg Floor Coverings team includes, from left, project development manager Pat Mandryk, president Chris Boehm, business development manager Craig Wingerak and Edmonton branch manager Mike Haley.

A senior account manager at Dannburg for several years, Haley has been asked by company president Chris Boehm to run the new branch at 11524 - 184 Street in the capital's West End.

"Edmonton is growing by leaps and bounds - sometimes it seems the market for new homes is moving even faster than Calgary," Haley enthuses. "Of course, Edmonton's well known as the corporate base for major oilpatch service companies and we all know how well the energy business is doing in Alberta."

Good times for oil and gas means action in the construction trade. And that's where Dannburg steps in to do its best work.

"We're pretty excited about the terrific team we've assembled to do business in Edmonton," Haley adds. "We're ready to hit the ground running."

As certified specialists, the professionals at Dannburg Floor Coverings have worked hard to establish a reputation for absolute reliability that's second to none.

A member in good standing of the Calgary Chamber of Commerce as well as the Calgary Home Builders Association and the Better Business Bureau, Dannburg stands prepared to back up its commitment to great service, as well as its matchless line of products.

Dannburg provides in-house installation and full warranties on ceramic tiles, hardwood/parquet, vinyl flooring, arborite, natural stone and marble from elite manufacturers across North America and abroad. Of course, the inventory includes the finest selection of choice carpeting to be found anywhere in the province.

In addition, customers are guaranteed free estimates, construction reliability, long-term value and in-house design service. Dannburg brings in every job on time and on budget.

"Our company's top-down leadership model really sets us apart, I believe," Haley says. "Chris leads by example and we do things other retailers don't do. We pre-inspect and post-inspect all of our jobs, for example."

That means a qualified inspector will visit the job site at least a week before installation. By doing so, Dannburg ascertains the home is primed and ready for work to proceed. If not, the inspector makes sure the site is brought up to speed before work can begin. Similarly, a thorough post-installation inspection is performed to make sure Dannburg's high standards have been maintained throughout the process.

Anyone who has purchased a new home from a reputable builder is familiar with the drill.

At the appropriate time, the buyers visit Dannburg to select the style, textures and colours of their floor covering choices. That's where this 21-year-old company really starts to shine.

Customers are carefully walked through the selection process by one of four in-store designers. Dannburg's on-site experts assist you to choose the carpet, hardwood or custom tile you wish to highlight the home of your dreams, from basement to back door. There's no mistake when your steps are guided by a thorough professional helping you to choose what's right for you.

To stay on top of current trends, Dannburg's design team attends the most important trade shows across the United States and Europe, bringing new and unique products to the marketplace. That's part of what makes Dannburg the first choice for discerning builders.

Incorporated in 1984, the company wasted no time establishing itself as an industry leader. Under Boehm's watchful eye, the company has become one of the largest of its kind in Western Canada.

"Why have we been so successful? It's our people," Boehm says. "And we've come to know the builders well. We've built solid partnerships with them. Working together, we know we'll get the results we're after."

Whether you stop by the new Edmonton showroom or the Calgary location (#1050 - 2600 Portland Street S.E.), you'll learn that members of the Dannburg family roll out the red carpet for their valued customers every day.

For further information, visit the Dannburg website: www.dannburg.com. Or contact Mike Haley directly via e-mail: mike@dannburg.com. Or call the Edmonton store : 780.443.1118.