Businesses, governments and other organizations ignore the environment at their peril.
A change in environmental regulations can stop your company’s proposed development. A shift in public attitudes can expose your existing operation to costly liabilities.
Politicians who fail to keep abreast of their constituents’ views on environmental matters risk losing credibility and popular support.
 |
| Award-winning journalist Mark Lowey makes sense of the complex environmental industry for EnviroLine subscribers |
But how do you keep up with all the issues, when they’re so complex and involve numerous stakeholders with widely differing views? How do you get a fix on the environment business – a perspective you can trust?
EnviroLine, that’s how.
“If it’s news about the environment and it affects business in Western Canada, you’ll read about it in EnviroLine,” says Mark Lowey, the newsletter’s editor and publisher.
EnviroLine bills itself as “The Business Publication for the Environmental Industry.”
The Calgary-based newsletter, in its 13th year of publication, has a loyal readership.
Subscribers include chief executives at oil and gas companies and in other industry sectors, environmental lawyers, government ministers, regulatory officials, environmental consultants, non-government organizations, and front-line environment, health and safety professionals.
“A unique aspect of EnviroLine is its range and depth, and that’s reflected in our readership,” Lowey says.
EnviroLine is the only publication of its kind that covers all aspects of the environment business in Western Canada, with a focus on Alberta and British Columbia.
Each 12-page issue delivers a comprehensive, yet concise, package of news 20 times a year on issues, trends, breaking stories and events that matter to every environmental professional.
“After receiving many environmental publications over the years, I find EnviroLine (to be) the most concise ‘one-stop shopping,’ ” says Barry Worbets, manager of health, safety and environment at Husky Energy Ltd. “It lets me know what is going on in a short period of time. I don’t need to read anything else.”
Each issue of EnviroLine reports on all the key sectors: Energy, Environmental Law, Government, Climate Change, Waste Management, Forest Industries and Agriculture.
The newsletter provides direct coverage of several conferences each year, summaries of industry and government documents, book reviews, a popular “People & Companies” column, and a regular calendar of upcoming meetings and events.
“You’d be hard pressed to find a package of environment business news anywhere that’s as encompassing and timely as EnviroLine’s,” Lowey says. “Subscribers tell us it’s like having a highly qualified personal research assistant that works for $1.50 a day.”
Lowey is the first professional journalist to operate EnviroLine. He purchased the newsletter two years ago, after a 20-year career at the Calgary Herald. As a senior reporter, Lowey covered the environment, science and technology for more than 10 years. His work garnered several national awards, including the first Canadian Petroleum Association-Banff Centre award for environmental journalism and two Canadian Science Writers’ Association awards. He also received the first Alberta Science and Technology Foundation award for journalism.
“I bring that reputation for excellence to EnviroLine,” Lowey says. “Readers expect EnviroLine’s coverage to be factually accurate, but they also expect it to be balanced and objective.”
EnviroLine publishes no advertising. The newsletter’s operation is entirely supported through subscriptions.
Lowey relies on two editorial boards, one in Alberta and one in B.C., to ensure EnviroLine fairly reflects its diverse readership. Board members are highly regarded professionals with many years of experience in environmental and business issues.
Every day, Lowey sifts through dozens of electronic and print sources of information. Concise and authoritative summaries are presented in each issue. With more than 20 years of contacts in the environment business community, Lowey also reports on important stories that are missed, ignored or glossed over by the general news media.
EnviroLine also draws regularly on work by some of Alberta’s most respected freelance writers. Contributors include Andy Marshall from Cochrane, Wendy Dudley from Millarville and Lisa Dempster from Calgary.
“Reporters of their calibre and ethical principles are few and far between these days. And EnviroLine is proud to showcase their work,” Lowey says.
EnviroLine is available in either print format by regular mail, or in PDF format by e-mail. An annual subscription (20 issues) costs $395 plus GST. Lowey also offers a free, three-issue trial subscription.
To order, call 403-263-3272, fax 403-263-3280 or e-mail enviroca@cadvision.com
