With North American investor confidence scraping rock bottom, these are frustrating times for business leaders – particularly executives of public companies that boast steady revenue and high standards of professional conduct.

Each time a new Wall Street scandal breaks, the public's faith is shaken anew. Even the finest public companies suffer with the bad, unfairly tarred by the same brush of mistrust.

There's no better time for top public companies to reassure their own employees and stakeholders, as well as the investment community at large.

Bernadette Geronazzo and the team at In the Public Eye can tailor a communications strategy to fit your needs.

After all, you're proud of your corporate team's commitment and integrity. And you're doubly proud of its track record. You believe that it’s high time someone started to accentuate the positive.

That means it's time to emulate some of Alberta's shrewdest
business leaders.

Time to recruit an experienced, Calgary-based group of
communications strategists that pledges to enhance your
corporation's image – In The Public Eye.

A versatile group of professionals able to draw on a fully-equipped tool kit (including expertise in graphic design and website development), In The Public Eye will devise and pursue a thoughtfully engineered strategy to elevate your company's presence in the marketplace.

* They'll draft your press releases;
* Work up your power-point presentations;
* Help you devise effective investor-liaison strategies;
* Alert the media to newsworthy aspects of your operation;
* Introduce your team to key market analysts.

Whether your company is large or small, private or public,
well-established or newly listed, In The Public Eye will tailor its strategic approach to suit your unique needs and aspirations, as well as your budget.

If your idea of the communications industry amounts to a vague notion of Broadway press agents hustling to get their clients' names into Liz Smith's gossip column, you're about to be educated.

In the 21st century, the craft of professional communications has evolved to the level of a social
science.

Corporate communications is not about blowing smoke, gilding the lily or hoodwinking the public.

It's about identifying areas of corporate excellence, and
transmitting a strong, clear message to the appropriate
audience.

It's about maintaining a two-way dialogue between your company and all its stakeholders.

"The difference in today's market economy is this: Stakeholders want their opinions to be heard, they want their advice acted upon," explained Bernadette Geronazzo, In The Public Eye's director of public and investor
relations.

That can mean planning special events to reinforce each
stakeholder’s personal sense of remaining "in the loop" as an important contributor to the company's success.

Of course, no amount of corporate spin can transform space dust into a shining star.

A company must first perform to attract and hold the investment community's interest. That part of the task is up to you, as president, CEO or senior manager.

But once your performance levels are established, allow
In The Public Eye to assist you in accentuating your strengths.

Let Geronazzo and associates do the same outstanding job for you that they've done for so many others.

Speaking of performance levels, In The Public Eye is sincerely gratified by recent successes enjoyed by members of its own family of clients.

Case in point: Calgary-based BW Technologies, a well-
respected Alberta corporation, retained the group shortly after it went public in 1997.

In The Public Eye devised a direct-mail campaign for BW stakeholders and suppliers, initiated a newsletter program, produced a series of webcasts, organized investor-related forums, helped compose submissions which led to several industry awards and introduced BW execs to a broader community of brokers and analysts.

Check the record. The corporate name remains on the lips of
analysts, knowledgeable insiders and journalists (more than 100 have written feature stories on BW Technologies in local, national and international journals through four short years).

And that has everything to do with targets established, and
targets achieved, by these responsible and accomplished members of the International Association of Business Communicators.

So whether your company seeks to establish logo identity, wants to tighten up its media or investor relations, requires an enhanced web presence or wishes to improve internal communications, a telephone call to In The Public Eye will set the wheels in motion.

Contact Bernadette and her associates by phone at 403.245.6734 or via fax at 403.255.6499. For further
background on this plugged-in group of multi-taskers, feel free to roam their website: www.inthepubliceye.ca.

Set up a meeting and identify your wants and wishes during a one-on-one.

Then prepare to get comfortable In The Public Eye.