Why are today’s consumer home shows truly significant buyer/seller events?

Because more than ever before, they represent everything from the builders and contractors who create the environments that we live in, to the shiny and innovative products that we use to fill them up.

As Alberta’s economy continues to lead the country in job creation and economic growth, thousands of new consumers are thrown into the mix, and they all need a place to live, or perhaps more significantly, they all want a better place to live. They all want more, and now, more and more of them can afford it!

WHY THESE SHOWS WORK

The January home show marketplace environment is a proven sales and marketing tool for both the exhibiting companies and the consumer for many reasons, and here are just a few . . .



* TIMING: the first major home shows of the spring season always attract the most qualified and interested buyer in the country – women.

Home shows are skewed to women because they are typically the most pro-active planners in the household, and understand the value of good timing.

Getting things done and on budget means getting the right information and then acting on it.

For exhibiting companies, participation in January home shows puts them in front of this active buyer which creates improved first-quarter sales, faster cash flow generation, and a major competitive edge in their own markets.



* STRONG ECONOMY: no market has experienced better economic growth per capita than Alberta and nowhere is it more evident than in Calgary and Edmonton.

New home sales far exceed any in recent memory, and the continuing strength in the re-sale home market drives the retro-fit home improvement industry to new heights. For all of these new and existing home owners, the home show offers the widest range of home products, services, professional contractors, and professional advice that you can find anywhere under one roof!

* INNOVATION: if a business could launch a new or re-newed product in front of thousands of potential buyers for an investment as low as $1,000, who wouldn’t do it?

As well as keeping the existing bread and butter products in front of the consumer, the home show environment is a perfect vehicle in which to test and prove consumer reaction to new products.

* PROFESSIONAL PARTNERSHIPS: quality shows attract quality partnerships and none are better than those represented in the January home shows in Calgary and Edmonton.



Both shows are sponsored by their respective home builder associations – The Calgary Region Home Builders Association, and the Greater Edmonton Home Builders Association, and both groups and their members take an active role in each event.

THE SHOWS

Calgary’s HOMEXPO: January 17-19, 2003, Roundup Centre, Stampede Park. In its 37th year, the largest building and renovation show in western Canada, filling 150,000 sq.ft. with 25,000 qualified buyers and the products and services of 230 exhibiting companies representing a wide range of building and home products, award-winning new home builders and renovation contractors, and interior decor products and services.

For information, call 1.800.316-7366.

The Edmonton RENOVATION Show: January 24-26, 2003, Northlands Agricom.

Celebrating its 10th season, the show attracts 18,000 qualified buyers and more than 200 exhibiting companies representing a wide range of home and renovation products, ideas, home fashions, professional advice, and award-winning contractors.

For more information call 1.800. 316.7366.