Gordon Lipon, CMA, allied himself with ACCPAC International almost 20 years ago and he’s never been sorry.

Because when you work hand-in-glove with one of the world’s foremost suppliers of business management solutions, success just naturally seems to rub off.

As president of Calgary-based A4W Consulting Group, Lipon leads an outstanding team of certified specialists who have shared the exciting journey as ACCPAC’s suite of e-business and accounting software solutions has evolved through the years.

Gordon Lipon, front, Susan Lipon, left, and some of the team of experts at A4W Consulting Group.

As a longtime ACCPAC vendor, Lipon believes in the unsurpassed quality of all the company’s products. But these days he’s particularly buzzed about a do-it-all customer relations management tool known simply as ACCPAC CRM.

“To me, it’s the most compelling and appealing product we have to offer in the ACCPAC line of software,” said Lipon, who’s not normally given to overstatement.

“Some people describe it as contact management on steroids,” Lipon added with a laugh. “But really, that description doesn’t begin to do it justice.”

No, it doesn’t. This is a remarkably versatile, all-purpose management product that can add value to the bottom line of virtually any business, from oil and gas companies to job shops to manufacturers.

Recently reviewed by Infoworld of San Jose, Calif., ACCPAC CRM is an integrated sales, marketing, customer support and call-centre automation solution, providing small and medium-sized businesses with a single portal to all customer information.

But that’s not the half of it. As the A4W Consultants website (www.a4winc.com) makes clear, ACCPAC CRM allows your business the freedom to offer customers a personalized, consistent, and satisfying experience every time they come in contact with your company, whether they get in touch via e-mail, in person, or by telephone.

Users of this slick software report highly encouraging results: increased client satisfaction, along with significant improvements in organizational efficiency.

ACCPAC CRM goes straight to work on your behalf, right from the earliest marketing and sales stages, by performing the first in a series of important tasks: following up with potential customers who have indicated an interest in doing business.

“This system allows you to explore that interest, step-by-step, automatically orchestrating e-mail campaigns, fax campaigns and letter campaigns,” Lipon explained.

Once a purchase is made and a business relationship is established, the system moves into customer-tracking mode, automatically adding the new client to the ACCPAC accounting system from the CRM.

When the customer places an order for replenishment, the CRM again forwards the pertinent information to your accounting system. From that point, the product is shipped, an invoice is created and invoicing information is added to the “accounts receivable” file.

Once the purchase has been finalized, ACCPAC CRM’s service component comes into play. Your hard-working new software tracks purchased products while alerting your staff to follow up with specific support measures, as required by each customer. That may include installation, training, trouble- shooting, technical support or all four.

Successful corporations find ACCPAC CRM an advantageous tool because they know how important it is to provide reliable and personalized service to every customer.

And products such as ACCPAC CRM make it happen by enhancing your overall efficiency, be it in sales, marketing and/or customer support. It’s been proven, time and again, by satisfied users of this multi- purpose software package.

Lipon and the A4W Consulting Group (which includes five certified ACCPAC consultants and one full-time report writer) is a sales and consulting firm that concentrates exclusively on the ACCPAC line of end-to-end business software solutions.

These seasoned professionals make it their mission to acquaint themselves with the precise needs of every client, then matching them to the solution that’s right for them.

While doing so, A4W Consulting Group provides attentive and thoughtful consulting services that ensure their clients draw the greatest possible benefit from every solution they acquire.

“There’s something else we can offer our customers,” Lipon added.

“Our partnership with K & M Systems Integration (network and computer specialists) means we serve as a one-stop shop for every client who seeks ACCPAC software solutions and all their related functionality,” he said.

“We can supply the hardware they require through K & M Systems Integration, plus the prompt service and expertise to ensure their network is running appropriately and properly.”

Whether you seek a comprehensive needs analysis, custom programming for ACCPAC Advantage Series (or ACCPAC Plus), custom report writing or advice on the integration of ACCPAC with Microsoft applications, one-stop shopping has never been more congenial.

For further information, please get in touch with the team at 403.212.1265 (Fax: 403.246.7769) or e-mail: a4w@a4winc.com.