Len. T Wong understands the essential values of marketing. He has worked in the real estate profession for over 15 years and, in that time, has acquired the necessary skill and experience to deliver what clients want.
This depth of knowledge, combined with his creative flair, has defined him as a different kind of realtor. Len knows his market, understands his customers' needs and works hard to get results.
His aggressive and innovative marketing programs and ideas have shattered the mindset and confined rules of this business.
His vision statement is to lead the most widely respected and recognized team in Calgary, providing the highest level of expertise and service, as well as creating value for his clients.
In fact, Len's marketing budget is a substantial $30,000 a month. He believes in investing this significant sum to advertise his clients' properties, ensuring they receive maximum exposure and sell their homes in the shortest time at the best price.
Len consistently places television and radio advertising, has more than 100 bus benches, distributes glossy ads to over 20,000 households, has two well-placed billboards rotated throughout the city, submits three-page ads in the Calgary Real Estate News, and advertises regularly in Business Edge, the Calgary Herald and other real estate publications.
Creative tools also include innovative marketing programs, such as the "talking house" outfitted with an electronic device inside the home. It broadcasts information on a special radio frequency, providing the details about the home for sale.
Len's print advertisements also have a 24-hour hotline. Each home has a special identification number. Potential clients call in and punch the number for the home they are interested in, and will be provided with all the necessary information about that home.
These sophisticated 24-hour advertising techniques are designed to take the pressure off the potential buyer, while informing them about the home in a non-threatening way.
Here lies the crucial difference between Len and other realtors: Anyone considering buying or selling a home knows that NO ONE will market it as effectively as Len.
"You never want to hire an agent based on price; you want to hire them for their marketing plans and services, as the market always determines the price of the home."
Compare that key distinction, which translates into more money in the clients' pocket and the best value for their dollar. Len is determined to continue to lead in marketing practices, always utilizing the best in technology and knowledge to give his clients that necessary edge.
Len believes the internet is a critical tool in marketing and provides extensive online exposure through his website www.calgaryhomesearch.com, which receives over 450,000 hits monthly, as well as the Calgary Real Estate Board and RE/MAX Real Estate websites. Experience has taught him that potential buyers will do significant research online as their preliminary homework when shopping for a home.
"That's a lot of additional exposure and, when you list a house with us, we automatically put an exterior photo and up to six interior pictures of your house on our website."
Len buys and sells all types of residential real estate in Calgary and surrounding areas. Properties range from condominiums to luxury homes.
Armed with an entrepreneurial spirit and gifted with a flair for selling, Len decided to pursue a career in real estate that was his father's livelihood for over 30 years. He had acquired a hotel management degree in Las Vegas. That education, combined with his experience in real estate appraisals and property and hotel management, gave him the right leverage to succeed in real estate, but the autonomy, interesting variety of challenges, and the opportunities real estate provided was something that very much appealed to him.
Len's phenomenal rise to the respected professional he is today is a result of determination and a sharp business acumen. His fundamental rule of marketing in a disciplined and strategic way and, at the same time, providing maximum exposure of his listings, is what defines his expertise.
His peers have recognized his numerous accomplishments. In 2004, the Len. T. Wong team ranked #1 in Calgary for units sold and value of MLS listings (out of 4,000 realtors); #1 among RE/MAX teams in Calgary; and 21st in Canada and has been consistently in the top three among all MLS realtors in Calgary over the past few years. Len also holds the prestigious RE/MAX Lifetime Achievement Award. He is a member of the MLS Million Dollar Club, and was inducted in the RE/MAX Hall of Fame. He has achieved the RE/MAX Chairman Award, and has consistently performed in the top one per cent in Canada among all RE/MAX realtors.
Other key reasons to work with Len and his team: He is one of few realtors who guarantees he will buy your home if it is not sold in 90 days; and his trade-up program also gives sellers the peace of mind to go out and look for their new home.
Len gives much of the credit for his success to his team and believes in the concept of hiring the team for the price of a single agent. Consisting of six remarkable agents and four hardworking and efficient staff members, Len is proud of his group's energy and enthusiasm.
"My associates and I operate as a team, and we are all committed to providing superior service to our clients. Together, we've created a system that gives every client the hassle-free experience you want when buying or selling a home."
Laura O'Connell, who has been with Len for eight years, recently became his partner as a result of her dedication and loyalty. She is an invaluable team player with substantial real estate experience spanning 15 years, and has brought a certain stability to Len and to the team.
To have a partner "gives me more time to work with the customers, while not having to deal so much with the business itself. It also gives me the leverage to move to the next level.”
It also means Len can focus and always give the best of himself and his team. Detailed, professional and exceptional service is provided for every aspect of the real estate transaction.
This type of care, consideration and value for the client is reflected in the results. Len T. Wong & Associates completed just under 300 transactions for 2004, compared to 220 sales in 2003. The homes listed by Len, 25 per cent of which were sold to his own buyers, sold at an average of 38 to 40 days, compared to the market average of 49.4 days. Len will also sell a home at a higher percentage of the list price. His average sale is nearly 98 per cent of list price.
Whereas the majority of realtors are content to just stick a sign in the ground and wait till MLS sells it, Len T. Wong & Associates, with their unmatched marketing program and top performance record, will help you maximize your value in any real estate transaction. Compare the difference, and then contact Len T. Wong & Associates at 403.287.4888, e-mail lenwong@telus.net, or visit the team's website at www.calgaryhomesearch.com
