Paradise Bay Hot Tubs & Billiards is a company that refuses to play games with its customers. No gimmicks, no hidden charges and no phoney rebates.

On the contrary, Canada's largest hot tub and home- recreation centre has been built upon the soundest possible business principles. That's one reason why it's been an industry leader for so many years.

This award-winning, family-owned Calgary company has gathered the most knowledgeable sales and service team in the country while maintaining an absolute commitment to customer satisfaction, from point of purchase and far beyond.

"Some hot-tub retailers talk a great game. But the longevity of Paradise Bay speaks for itself. We're in for the long haul. In fact, 75 to 80 per cent of our business results directly from customer referrals," said general manager Pete Morissette, who tipped his hat to his clients for yet another banner year in 2004.

Paradise Bay Hot Tubs & Billiards GM Pete Morissette wishes his customers the happiest of holidays and a great ’05.

"On behalf of the entire team at Paradise Bay, I'd like to say a big THANKS to all of our customers for helping us win Dealer of the Year for the 12th consecutive year."

Walk through the door of the Paradise Bay showroom at 6201 Centre Street South, Calgary, and prepare to be dazzled. More than 22,000 sq. ft. of showroom space provides a spectacular showcase for more than 200 hot tubs of every size, shape and colour imaginable.

But the Paradise Bay inventory doesn't end there. This dynamic retailer also offers a broad variety of saunas, top-quality billiard tables and games-room furniture, from shuffleboards and foosball tables to dartboards and air hockey consoles.

"We like to think of ourselves as your one-stop shopping centre for every home leisure activity you can imagine," said Morissette, who added that Paradise Bay will soon add a mezzanine level to the store that will more than double its square footage.

From the beginning, company founders Brent and Sue Macklin were determined to build a solid customer base on a foundation of trust, fair dealing and service, service, service.

The fact that satisfied customers have nominated Paradise Bay Hot Tubs & Billiards for six ethics citations, awarded by Calgary's Better Business Bureau, is the proof of the pudding.

Brent and Sue also made it a priority to carefully select a large hand-picked staff, many of whom have now been with the company for a decade or more. As a result, Paradise Bay has attracted and retained the most accomplished people in the business. Excellence in sales and service has been the natural result.

When you choose your Arctic Spa or Coyote hot tub from Paradise Bay's vast inventory, Morissette's skilled sales professionals carefully walk you through every aspect of the use and care of your new purchase.

"We teach our customers the operating basics, deliver the tub to their address and get it ready for a certified electrician to tie it in to the home electrical system," Morissette explained.

"Then we do a spa school on site - teaching the customer how to maintain water clarity, how to operate the controls, change their jets, clean their filters and operate the lifter mechanism for the cover."

It's all about making sure that Paradise Bay customers are the happiest hot-tubbers in town. The Macklin style means going the extra mile, making the extra effort to ensure that Paradise Bay customers continue to say good things about their hot tub supplier.

Because the quality of the hot tub you buy is vitally important. But WHO you buy it from is even more important.

Paradise Bay will promptly follow up with on-the-spot service, should things go wrong with your purchase down the road.

Of course, Canadian hot-tubbers should also be aware that northern climes call for an appliance that is built to withstand harsh temperature shifts.

That's one reason why Paradise Bay is a proud certified dealer for Arctic Spa products, designed and built right here in Alberta. Arctic Spa tubs are constructed for ready access to interior works should repairs be necessary. Meanwhile, they rely on "heat-lock" construction, a cost-cutting strategy that locks engine heat inside the tub cavity. Engine heat is recycled, leading to significant energy cost savings for consumers.

"And because these products are built close to home, we can keep our shipping costs down," Morissette pointed out. "These are savings we pass along to our customers."

Morissette stressed that recent technological improvements have meant a welcome and dramatic drop in owner maintenance required to keep your hot tub bubbling along safely and smoothly for years to come.

"Ease of operation and ease of maintenance are what people are looking for. Our tubs are also far more efficient than they used to be. We can operate an Arctic Spa for as little as 50 cents a day," he said.

Want bells and whistles? Innumerable options are available, from stereo options to pop-up flat TV screens.

So visit the Paradise Bay website at www.goparadisebay.com and then drop by the showroom to see for yourself. Or call Pete and the team at 403.640.4011.