There's no comparison: Paradise Bay Hot Tubs & Billiards stands alone as southern Alberta's most fully equipped one-stop-shop for hot tub and home recreation sales and service.

But despite its recent success, the company's ambitious management team continues to look down the road. And when major expansion/renovation plans are complete, general manager Pete Morissette is convinced Paradise Bay will take its place among the most customer-friendly retail operations in all of North America.

"In many ways, Calgary is a kind of hot tub Mecca," Morissette says, pointing out that cool summer nights in southern Alberta make a soothing evening soak desirable 12 months of the year.

But climate alone doesn't explain why this extraordinary Calgary equipment retailer continues to outshine the competition.

Excellent customer service means Paradise Bay Hot Tubs & Billiards GM Pete Morissette has the most satisfied customers in town.

Paradise Bay Hot Tubs & Billiards simply believes in going about its business the old-fashioned way. The right way, in other words.

It means bringing together the most knowledgeable sales and service team in the country and placing them at your disposal.

It means providing matchless value for a reasonable price.

And it means never ceasing to enhance an exemplary standard of customer service that has already achieved near-legendary status within the industry.

But as the showroom grows, the most important things won't change behind the glass doors at 6201 Centre Street South.

Paradise Bay customers will still be the most satisfied hot tubbers in town. Why? Because sales and service staff always take the time to make that extra effort, ensuring that every customer enjoys a positive experience.

Yes, the quality of the hot tub you buy is vitally important.

But WHO you buy it from is even more important.

On the eve of expansion, Morissette acknowledges it has been another very good summer for Paradise Bay Hot Tubs & Billiards. In prosperous times, Calgary residents have been looking for new and creative ways to dress up their homes and patios.

In acknowledgement, Morissette would like to send a warm message of thanks to each and every satisfied customer who has walked through the big front door this year.

"These wonderful people have enabled us to become one of the premier facilities in North America for spas and recreational equipment," he says, beaming proudly. As it stands now, "Paradise Bay can boast more than 22,000 sq. ft. of showroom space, a tremendous viewing area that allows walk-in customers to appraise more than 200 spas of every conceivable size, shape and colour. (When renos are complete, by the way, the showroom will more than double in area.)

Of course, there's much more to see. For example, there's no better place in town to size up a complete inventory of front-line billiard tables and game-room furniture, including shuffleboards, foosball and poker tables, dartboards and air hockey consoles. Don't forget the broad assortment of in-home sauna systems. And gazebos, from cedars to acrylics.

"We're also including a barbecue area with fire pits and full lines of recreational furniture. You won't want to go anywhere else for a total home recreation shopping experience," adds Morissette.

For obvious reasons, Paradise Bay continues to sell and service equipment from Arctic Spa, the Alberta-based manufacturer that custom crafts its top-quality products with the harsh Prairie weather in mind.

These durable tubs keep your electricity costs down by relying on recycled engine heat, a feature of Arctic Spas' special "heat-lock" construction.

"And because these products are built close to home, we can keep our shipping costs down," Morissette points out. "These are savings we pass along to our customers."

Of course, Arctic Spa is equally proud of its relationship with Paradise Bay Hot Tubs & Billiards. No surprise there. Paradise Bay has won Arctic Spa's annual Dealer of the Year award an unprecedented 13 times, out-performing dealerships in Boston and Chicago, among others.

By the way, when you choose your Arctic Spa or Coyote hot tub from Paradise Bay, Morissette's skilled sales professionals carefully walk you through every aspect of the use and care of your new purchase.

"We teach our customers the operating basics, deliver the tub to their address and get it ready for a certified electrician to tie it in to the home electrical system," Morissette explains.

That includes a "spa school" right on site. Customers learn how to maintain water clarity, how to operate the controls, change their jets, clean their filters and operate the lifter mechanism for the cover.

As always, Paradise Bay pledges to follow up with prompt personalized service, should things go wrong with your purchase down the road.

So prepare for the warmest, wettest, most wonderful winter yet: Check out Paradise Bay. Visit the website at www.goparadisebay.com.

Or call Pete and the team at 403.640.4011.