It's a western business success story that gets better with each passing year. And now Rogers Associate Financial Partners Inc. has added an important new dimension - the company has begun to serve the Ontario market.

No wonder company president/ CEO John Rogers is in a celebratory mood. Rogers was on hand recently when this rapidly growing Canadian financial-services company opened a new corporate office in Toronto, expanding into the highly competitive Southern Ontario marketplace for the first time. "It's been a very interesting and extremely busy couple of years," grins Rogers, a seasoned and well-rounded professional who founded the company in Calgary 14 years ago.

It's really no surprise that Rogers Associate Financial Partners (RAFP) has grown at such a rapid rate during the last dozen months. It's rare to come across a financial team that has so many arrows in its quiver.

Commercial and residential clients alike have quickly warmed to RAFP's innovative customer-service model, whether they're seeking help via mortgage brokering, debt counselling, insurance brokering or financial planning - because RAFP does it all, handling each transaction with the utmost sensitivity, discretion and skill.

The expert team at Rogers Associate Financial Partners includes, from left, senior mortgage broker Janice Burns, president/CEO John Rogers and vice-president and mortgage broker Ed Dooley.

A public company that trades on the TSX Venture Exchange (Trading symbol: RAF), RAFP has assembled a talented team of multi-taskers who take their direction from the man at the top. One of Western Canada's most respected leaders, John Rogers is a born entrepreneur with an extensive background in the insurance industry. He started growing the company via a controlled expansion of the insurance products division, subsequently adding new product and service lines. It has proven to be an excellent strategy.

Today, the Rogers team stands as the West's preferred one-stop shop for financial service products. But in the last analysis, the company's success boils down to customer service. That's where RAFP excels.

"In terms of mortgage assistance, we have access to an enormous range of lenders. That's why we're comfortable servicing both residential and commercial markets," Rogers explains.

"And since we enjoy such a variety of lending sources, we can usually find preferred rates for the majority of our clients."

At Rogers Financial, service really is the key word. Each customer-service rep has pledged to go the extra mile to present a product to suit the unique circumstances of every customer.

In terms of mortgages, the professionals employed by Rogers Financial find it extremely difficult to say no. They pride themselves on finding lenders and reasonable terms for each of their customers, including those who may have had trouble accessing credit in the past.

In the words of Ed Dooley, a Rogers VP and mortgage broker who's able to tap into a vast fund of experience in the field: "There are all kinds of opportunities to obtain mortgages in today's market. No matter who comes through our front door, we will do our best to fit them all."

Adds John Rogers: "Because we're experienced in dealing with people who may have fractured credit, we know how to help almost anyone to qualify for a mortgage."

Though the Rogers team began corporate life as primarily a vendor of financial-planning services, the CEO realized early on that it was only servicing a portion of the market. He decided he could do more. Much more.

"When you're talking financial planning, you're generally serving people who are in good financial health," he reflects. "But then I realized, the people who are in bad financial health don't really have any place to go."

That's one reason why Rogers Associate Financial Partners took steps to acquire another firm called Canada Debt Assistance in late 2002. The move added another dimension to the versatile Rogers performance team.

With a total of 18 offices working at full capacity in B.C., Manitoba, Alberta and Ontario, Rogers Associate Financial Partners is unique.

For one thing, the company has learned to draw the most skilled and successful mortgage agents to the business by paying the most attractive commission rates. It doesn't get much better than 100 per cent.

"It's a completely different model. We bring in some of the better agents in the field. We assist them under our co-op advertising plan. And when the best people are working on our behalf, we all prosper, particularly our shareholders," Rogers notes.

"We've attracted mortgage agents who've worked for other companies. When they came to us, they appreciated the business environment we have created," he adds.

This exciting public company invites you to share in its inspirational success story.

For more information, visit www.gorogers.com. Or call this toll-free phone number: 1.888.404.4047. To reach the Calgary headquarters, call: 403.234.8333.