At Matrix Video Communications, what you see is what you get.

And what you see is the most up-to-the-moment production/ display equipment and computer-based digital media available for corporate, educational, broadcast, animation, production and post-production markets throughout the Prairies.

Whether your organization needs a fully equipped broadcast centre for high-definition video or the latest in high-performance cables, Matrix Video Communications is your answer.

For 13 years, this superior one-stop shop has been building a reputation for quality products, unmatched service and an exalted level of customer care the competition can only dream about.

"We'll take the time to consult with the customer before he or she makes a move. Once a purchase or rental decision is made, we'll design the room. Then we'll supply, install and service all the equipment that's needed, as well as offer support on everything else that we do," explains Marielle Crisanti, the company's product marketing manager.

"That includes training your people to get the most out of the equipment you require, from a single projector or digital still camera to a full-on, video-conferencing boardroom suite."

Crisanti and the rest of the Matrix Video team are particularly excited about the Technology Expo the company is planning for both Edmonton (Feb. 6 at the Shaw Conference Centre) and Calgary (Feb. 8 at the Deerfoot Inn and Casino).

Matrix suppliers will travel to each Expo from throughout North America, playing host to information seminars and product displays featuring the latest innovations in high-tech communications gear.

Those who take the time to attend a Technology Expo will discover what longtime Matrix customers found out long ago: Matrix sales, installation and tech support teams are as proficient as they come.

Everybody's heard the maxim that time is money. It may be a well-worn expression, but it's no less true for that. Winners within the corporate world realize that effective communication is an essential component of every successful enterprise.

It's about more than saving time. It's about squeezing every ounce of value from every moment of the workday. And skillfully communicating with your customers and your own team members pays enormous dividends. Matrix Video Communications gives you an edge that enables you to compete more effectively.

Of course, equipment is only part of the story.

Proud to represent some of the finest names in the industry (including Sony, Avid and Crestron), Matrix has repeatedly demonstrated an ongoing commitment to customer service that has set the company apart. Within Alberta, a number of corporations, including a municipal health region, have been impressed enough to ask this dynamic Western team to handle all their audio-visual installations. And more than 200 video-conferencing units have been placed in Alberta school boards within the last three years, capturing one-third of this all-important market.

"These valued customers understand that our commitment doesn't cease at the original point of sale," stresses Crisanti. "On the contrary, they have repeatedly expressed their pleasure at the strength of our customer-service and support efforts."

Matrix installers are among the most knowledgeable in the business. They'll get you up and running in a hurry. Once that step is complete, training professionals will arrive on-site to deliver all the instruction your people require.

"Our end-user training is an important step toward allowing your own people to get comfortable with the new equipment," Crisanti continues. "And we'll also conduct in-depth training sessions with your IT staff to bring them them up to speed in the use of our high-end tools."

But the service piece doesn't end there. Even when training sessions are complete, Matrix support staff will be just a telephone call away, should questions arise.

In-house specialists are constantly on call to offer support. They'll address the issue over the phone. And if that fails to suffice, Matrix technicians will travel to the jobsite, doing whatever may be necessary to resolve the problem.

"We'll do everything in our power to get you rolling," pledges Crisanti.

Matrix in-house service technicians and software support pros have more than 75 years of experience under their belts. They'll be right there beside you, every step of the way.

In addition to new and used equipment sales, Matrix maintains a large rental inventory, ranging from projectors and plasma screens to XDCAM HD, DVCAM, and HDV cameras. Matrix also offers a wide variety of lighting equipment, tripods, power sources, microphones and accessories - as well as just about any type of blank media you could need.

For more information, visit www.matrixvideocom.com To speak to a Matrix Video Communications sales rep, call 780.489.8787 (Edmonton) or 403.640.4490 (Calgary). And don't forget to visit the Technology Expos on Feb. 6 and Feb. 8.