How’s your executive crystal ball?
According to 34 per cent of executives polled in a recent survey, strategic vision is the most essential quality for successful leadership.
Strong interpersonal skills and integrity each received 29 per cent of the response.
Creativity and intelligence were cited by three per cent each.
An independent research firm obtained responses from 125 advertising executives and 125 senior marketing executives for the survey. It was developed by The Creative Group, a staffing service that provides professionals on a project basis.
“Managers who share their firm’s strategic vision with staff members and describe the role each employee will play in achieving company objectives have the best chance of retaining their top performers,” said Tracey Turner, executive director of The Creative Group.
Four of the most common mistakes that can undermine a manager’s credibility with employees, according to Turner, are:
* Deserting your team by failing to stand up for staff members when they are unfairly criticized or when times are tough.
* Sending mixed signals.
* Not giving credit where it’s due.
* Breaking promises.
