Go west. It's worth it.

A famous New York columnist understood this, advising the youth of his day to broaden their horizons by exploring the unspoiled western frontier.

The same holds true for Calgary home buyers and real-estate investors who seek that elusive combination of choice location and honest-to-goodness affordability.

Go west – to Tarjan Pointe, a magnificently appointed tower of 287 residential suites, ideally positioned near the western hub of the city's revitalized downtown core.

Tarjan Pointe features 287 condo units priced from $120,000 to $350,000.

If you haven't heard about this remarkable development before, it's no mystery. Tarjan Pointe is new. The blueprints are still hot off the press, and buyers are already signing on the dotted line.

"In only 90 days, 50 per cent of the units in Tarjan Pointe have already been sold," whistled an impressed Larry Kelly, vice-president of Pointe of View Condominiums, one of Western Canada's best-known builders of top-of-the-line, affordable dwellings.

Yes, it's fair to say that sales have been brisk. That's no mystery either.

"This is really a bargain package, particularly when you consider the fantastic location. Our prices start at $120,000," he said.

This accessible price range, which tops out at $350,000, makes these units a terrific investment buy as well.

The suites of Tarjan Pointe have been designed with empty-nesters, young professionals and newly single men and women in mind.

These are the home buyers who'll be attracted to this elegant tower, designed by the building's namesake: Paul Tarjan, the talented architect.

Tarjan Pointe is situated near the intersection of 10th Street and 6th Avenue S.W., less than a block from the western terminus of the LRT free-fare zone in downtown Calgary.

A host of amenities include an exercise room, roof-top patio and main-floor retail outlets.

It's no exaggeration to say Tarjan Pointe residents have the best of Calgary at their feet. The mountain and river-valley views attest to that.

At street level, just jump on an eastbound C-Train to enjoy your pick of the city's vibrant restaurants and nightspots. They're literally minutes from your front door. So is the Eau Claire Market and, directly adjacent, the YMCA, with its full range of modern fitness and recreation facilities.

Walk a few blocks north to intersect with Calgary's wonderful and seemingly limitless network of bike paths, which lead walkers, joggers, cyclists and in-line skaters to every quadrant of the city.

And if shopping's your bag, one of Western Canada's most "happening" districts is less than a 10-minute stroll away, across the broad pedestrian walkway beside the Louise Bridge, or via the bridge itself.

Kensington's alluring mix of boutiques, bookstores, restaurants, pubs and clubs is waiting to share a special ambience with you. Of course, the elegant shops of Scotia Centre, TD Square and Bankers Hall are just blocks away from Tarjan Pointe.

Many medical and dental offices are also within hailing distance.

Needless to add, Tarjan Pointe is right down the street from your downtown office. Forget about hassles with the car and staggering parking fees (up to $400 monthly). Instead, take the train to work, or walk. No charge.

But if you're in a stay-at-home mood, Tarjan Pointe includes a commercial component as well – retail shops, amenities, convenience stores and coffee shops on the ground floor.

Tarjan Pointe is the most recent addition to the cluster of outstanding buildings constructed in the same neighbourhood by Pointe of View.

Directly to the west of Tarjan Pointe stands another residential gem: Discovery Pointe, a twin-tower development with its own story of phenomenal success.

Discovery Pointe is doubly unique. While the 130-suite West Tower is devoted to residential units for sale, the taller East Tower has been exclusively reserved for 225 rental suites.

Mr. Kelly and his colleagues at Pointe of View are proud of the fact this luxurious modern development represents the first new rental highrise available in Calgary for 22 years.

Of course, there's much more to the Pointe of View story, and the company's website (www.pointeofview.com) tells it extremely well. Log on to visit Pointe of View properties from Calgary to Kelowna, from Airdrie to Cochrane.

Also included are virtual tours and floor plans of suites at Tarjan Pointe and Discovery Pointe.

To learn how rewarding it can be to go west, contact the Pointe of View sales team at 403.266.2515.