Hundreds of small business operators have already learned a painful fact about online sales: A fancy web page design is no guarantee of enhanced cash flow.
In fact, a busy and overly complex web page can actually turn off and confuse your valued customers.
In website design, it’s always best to follow the KISS rule: Keep It Simple, Stupid.
One of Toronto’s most-respected web design/programming teams, TOPSKY E-Commerce Solutions prides itself on helping a growing roster of small-business clients to muscle up their earnings by improving online efficiencies.
Company president Eric Chen and his team of specialists bring much more than technical expertise to the table. They’re
able to maximize the online selling power of their customers because they are outstanding marketers as well as superb designers.
Chen believes you get the best results from a clear, information-based website with a minimum of bells and whistles.
“We want to create a website that makes it a pleasure for our clients to do business with their online customers,” explains Chen, whose thriving company is based in Markham, Ont.
In Chen’s view, certain key ingredients form the basis for every successful working website. These include:
• Tested, benefits-packed salescopy;
• A permission-based email feature, which enables online operators to communicate with their customers by means of
e-newsletters and sales promotions. Naturally, the customers themselves decide whether or not they wish to receive these messages;
• Personalized email follow-ups, sent to customers after pre-set days, usually one month after their initial purchase. Research clearly indicates that these are valuable drivers for additional sales;
• Expert branding and a variety of automated customer-support features, including automated customer-retention system and customer support;
• Search-engine optimization, a process that ensures that your distinctive corporate brand will be prominently displayed on global search engines such as Google and Yahoo;
Chen’s long list of satisfied customers is the proof in the pudding.
Many believe that TOPSKY’s creative solutions have generated a positive impact on their bottom line, leading to thousands of dollars a month in additional sales.
But don’t take our word for it. Take a quick glance at the TOPSKY website (www.topsky.ca) and view the real-life stories of three contented clients, including a sports-equipment company and a music-publishing team.
And that’s not all. “We have many different ways to create a buzz for your company on the Internet, and we offer strong
technical support to support your fast growth,” Chen explains, referring to TOPSKY’s custom software, and ERP solutions as well as a host of other services.
An online demo for high-speed Internet users is also available via the website. Let Eric Chen and his team show you how to maximize your selling power. The best way to learn more is to get in touch with Eric directly. Telephone TOPSKY at 905.489.2806 or email info@topsky.ca.
