Gord Duff, President and CEO of Trackflow Inc., is pleased to announce that Lorne Olsvik has joined the business in the capacity of Vice President of Business Development and Customer Relations.

Lorne is a graduate of NAIT in communications technology. He brings 25 years of experience in the business to Trackflow as well as a lengthy record of service in the public sector, including Past President of the Alberta Urban Municipalities Association, and former mayor of Onoway, Alberta. Lorne has involved himself in oil and gas, power and water-related environmental issues and solutions for most, if not all, of his public and private career.

Former Onoway mayor Lorne Olsvik has joined the team at Trackflow Inc.

Trackflow’s technology is a DEMAND SIDE MANAGEMENT tool that allows you, the consumer, to participate in, and take advantage of, the deregulated power structure in any deregulated power market.

If your power market is not deregulated, Trackflow’s technology will still deliver energy savings and significant environmental efficiencies.

If your business is paying peak-level power rates or exceeding your demand-level price, you are needlessly cutting into your bottom line with uncontrolled utility bills. You need to get a handle on your energy consumption and resultant utility bills.

Manage and significantly reduce energy costs by automatically tracking crucial data and automatically acting on that data with Trackflow’s energy management, reporting, and automated load-shedding application.

This Calgary and area company was created exclusively as a solution to volatile price spikes precipitated by fluctuating generation and demand for power in the deregulated power market of Alberta.

Trackflow, based in Calgary with offices in Edmonton and Toronto, connects you to your data via an exclusive Internet website and a sophisticated software application that tracks and reports crucial data from virtually any electronic device in real time.

Here’s how Trackflow’s leading-edge solutions can give your company an edge and enhance your bottom line:

* Trackflow’s application tracks production data and reports and graphs both real time and historically through the Internet.

* Trackflow’s application automatically alarms to e-mail, pagers, cellphones or scada when real-time data varies from the user’s pre-set parameters.

* Trackflow’s application allows for automated or manual intervention by the operators to control processes in response to real time data.

* Trackflow’s application can automatically control industrial and commercial processes via the Internet; shedding load at high price peaks and shifting processes to “off peak” power intervals.

* Trackflow’s application has sophisticated analysis and reporting tools including historical trend analysis, spot market and pricing analysis and forward curve information.

In a nutshell, Trackflow tracks virtually any type of electronic signal, reports the data from the signal and alarms and controls in response to the data based on pre-set user parameters and reporting standards.

Trackflow’s application will automatically control devices based on power-pool prices. It will turn devices on and off based on price and other criteria, including outside temperature, time of day or any other user-defined priorities. Trackflow then shifts the load for these devices to off peak times and rates when Alberta virtually “gives power away” to Montana and B.C.

“Essentially, we can track any electronic signal, control it, move it over to a website and provide the user with as many alarms and actions as they require to optimize their energy consumption,” says Duff.

Since the company’s inception four years ago, Trackflow’s system has been utilized to provide huge savings in utility costs to numerous organizations, including major oil companies who have relied on Trackflow for more efficient operations at their gas plants, pumping and compression operations, as well as shut-in gas wells where co-generated power is sold back to the power grid based on cost-efficient spark spread parameters.

“Our clients are delighted to see that they can have total and ultimate control over their utility bills by utilizing our technology,” says Duff. “Utility costs are starting to become a bottom-line issue with many companies. The cost of power in Alberta is significant to any organization. As generation is derived more and more from natural gas, prices can only track the cost of that gas and go higher and higher. Power cost is an issue that is really starting to come to the forefront with many companies.”

Simply put, Trackflow eliminates the high peak costs from clients’ power bills.

“By fully utilizing our system, companies have saved from 17 per cent to 38 per cent of their electricity costs,” says Duff. Independent analysis determined that if 80 per cent of the industrial and municipal power users in Alberta were managed by Trackflow, Alberta’s power generation needs would be reduced 25 per cent. This would result in $2 billion of savings on new generation and have significant and lasting environmental gains.

Trackflow was founded four years ago in response to the wild swings in power prices following provincial power deregulation. “We are also meter service providers, providing meter reading and reporting services to many clients,” says Duff.

Trackflow’s system can be programmed to increase efficiency of a company’s production through a system of alarms at various price levels geared to the user’s specific requirements.

“Trackflow can send alarms when the power price hits $150 (per megawatt), then another at $175,” explains Duff.

“Once the price hits some critical level, say $300 or $400, which it often does, then the system is capable of turning off fans, pumps, motors, compressors and/or generators whose economics are not making sense at those higher prices. Upon the grid returning to the pre-set lower price, Trackflow turns the load back on; this is all done manually or automatically at the operator’s discretion.”

Through Trackflow, a company can avoid pumping reservoirs full of water when power rates are peaking, and do so automatically at off-peak pricing.

Companies are recognizing that utilizing our system to operate at lower utility prices leads to tremendous savings.

Although Trackflow’s primary focus is electricity and it is working with an LDC in the Toronto area to offer this service to its 450 commercial industrial clients, the company is also equipped to monitor water meters. “We believe water will be a critical aspect of our business in the future,” says Duff. “Once water starts to get costly, its use will have to be managed by the users.”

Trackflow’s system also manages and monitors data from gas wells in real time.

If your business isn’t equipped to take advantage of erratic electricity costs, Trackflow is your only option. For further information and pricing, complete the online form at www.trackflow.com, e-mail lolsvik@trackflow.com or phone 403-899-8899.