Longtime weekly newspaper the Calgary Mirror has undergone an electronic facelift and name change after converging its print operations with Internet Web site FYI Calgary.
The Mirror, a staple of community and local sports news in Calgary for 45 years, published its first edition online this past week and changed its print masthead to FYI Calgary.
“The key area where FYI in print will differ from the Mirror, is that it’s going to have a broader scope in terms of the amount of communities it’s covering,” says Robb Fergusson, Web director for the FYI Calgary site.
“Our concept for www.FYICalgary.com is that we really want it to be the online media source for Calgary.”
FYI Calgary was launched last March as part of the national Canoe.ca network and Sun newspaper chain, which operates FYI Web pages in six English-speaking and two French-speaking cities. The print edition is delivered to more than 160,000 Calgary households each week.
The new FYI Calgary newspaper will share content with its namesake Web site, including arts and entertainment, sports and community news, with four separate editions targeting different quadrants of the city and a link to the Federation of Calgary Communities. The Web page will also continue to reflect online content from the daily Calgary Sun and other FYI Web sites across Canada.
Fergusson says covering breaking news, while a time-consuming process, “is the ultimate goal” of FYI Calgary, which operates in the Sun newsroom under city editor David Naylor.
“The Internet has grown so massively over the past five years, and it’s evolved so quickly, that people are only now just finding the real way it works — and I think it does work at this level,” Fergusson added.
