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Edge Writer: Brenda McMillan

Articles by Brenda McMillan

Date	Article Title
May 30, 2008	Think before you play the business name game Choose a winner now to avoid losing market share later
Apr 04, 2008	Here's a little bit of website insight ... Hints to help business owners deal with their wwwwoes
Nov 02, 2007	Small firms face advertising juggling act Creative, hard peddling delivers big results on small budgets
Oct 19, 2007	Small firms face advertising juggling act Creative, hard peddling delivers big results on small budgets
Jun 15, 2007	Charting reach of online ads is a challenge Antiquated data-collection methods can cause confusion
Jun 01, 2007	Spokescreature not just another pretty face Companies like Boston Pizza must weigh appeal of their pitchperson
May 18, 2007	Spokescreature not just another pretty face Companies like Boston Pizza must weigh appeal of their pitchperson
Jan 12, 2007	Innovation key to winning ad strategies Target your market with a clear, compelling message
Nov 24, 2006	Guerrilla marketer or monkey business? Small-business advertising taps human psychology
Oct 13, 2006	Muddled message can short-circuit your ad Why is advertising so tricky?
Sep 01, 2006	Puddle or pond: How to fish for ad help Business owners know they need professional help when feeling overwhelmed
Aug 03, 2006	Pick a 'Yumei' name for a new business Establishing a corporate identity is just the beginning
Jul 20, 2006	Pick a 'Yumei' name for a new business Establishing a corporate identity is just the beginning
Jun 22, 2006	Advertisers need to build brand image, awareness Clever, deceptively simple ads will bring desired goal
May 25, 2006	Savvy ad arrows will find target audience Branding Business: Companies need to customize media placement
May 11, 2006	Celebrity endorsements bring risk, reward Companies should assess optics before sealing deal
Apr 27, 2006	Celebrity endorsements bring risk, reward Companies should assess optics before sealing deal
Mar 30, 2006	How many times do you have to be told? Consistent message crucial to successful marketing

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