Articles / Small Business

Volume 16, Issue 1

Missing ingredients for small business owners

Missing ingredients for small business owners

In a robust, thriving economic environment, sales teams can get lazy. They may become more like order takers than hunters.

On the other hand, when there is hardship or the economy becomes unhealthy, customers change their buying habits. They become cautious, prudent and make the sales person work for their business. Companies demand more. Sales reps have to re-learn how to sell again.

Companies know great sales teams require ongoing training and resources. However, most hire a sales rep... Keep Reading

76% of people who search on their smartphones for something nearby visit a business within a day

28% of those searches for something nearby result in a purchase.

Google/Purchased Digital Diary: How Consumers Solve Their Needs in the Moment, May 2016. Smartphone users = 1000, local searchers = 634, purchases = 1,140

If you own a small or medium business and have given up on the idea of having a digital marketing campaign that consistently drives foot traffic to your place of... Keep Reading

Volume 15, Issue 3

The trouble with being the boss and the board

The best thing about going into business for yourself is that you can do whatever you want. The worst thing about going into business for yourself is … you can do whatever you want.

The point is the freedom of becoming an entrepreneur also often brings the freedom to neglect responsibilities that no CEO or general manager who reported to a board of directors or shareholders would be able to get away with.

Many of the companies in the $3-20-millon range of annual revenue are just a few... Keep Reading

Volume 15, Issue 2

Quality of job candidates slipping among small businesses

New Statistics Canada data confirm job vacancies remain stubbornly high despite persistent unemployment levels. The Canadian Federation of Independent Business (CFIB) released a report that indicates what is on the minds of small business owners when they look to hire.

The results show that overall small businesses love their current workforce but struggle to find new candidates of the same quality and work ethic.

Sixty-five per cent of small business owners surveyed said employees are... Keep Reading

Thousands of traditional businesses have embraced non traditional methods of digital marketing, customer relations management (CRM), online booking, payment and scheduling systems that actually beef up their bottom line.

Without these 21st century tools, it’s getting harder and harder to compete in ANY field.

So where does a traditional business operator turn to gain entry to this not-so-mysterious digital world? The obvious place to start is Calgary-based Pump Interactive, A Digital... Keep Reading

1 2 3 4