Start-up Shoptoit drives foot traffic to your business

76% of people who search on their smartphones for something nearby visit a business within a day

28% of those searches for something nearby result in a purchase.

Google/Purchased Digital Diary: How Consumers Solve Their Needs in the Moment, May 2016. Smartphone users = 1000, local searchers = 634, purchases = 1,140

If you own a small or medium business and have given up on the idea of having a digital marketing campaign that consistently drives foot traffic to your place of business, you have plenty of company. Large companies, with their large advertising budgets and large workforces, have dominated the location-based digital marketing realm. It has simply been too expensive and too time consuming for the little guys to compete.

Until now. Emerging company Shoptoit (www.retailers.shoptoit.ca) has come up with a business model that enables the small and medium business to play with the big boys in the battle to attract foot traffic and drive sales.

“Consumers really want to support the local retailer, but when they go to their mobile phones for their searches, they are not seeing the little guys; they are seeing Ultracuts, Walmart and Amazon, but they are looking for alternatives” says Shoptoit co- founder Scott Sanderson. “We can change that.” For less than $200 per month and less than 15 minutes to set up, the Shoptoit Platform handles all aspects of getting found in searches for small business. The comprehensive system includes mobile websites, search engine optimization (SEO) campaigns and guaranteed traffic from Google Adwords. “Shoptoit has you covered every step of the way,” Sanderson adds. “It’s the automation that makes it affordable and efficient. Digital marketing can be a complex science but we have made it the simplest of processes by going to remarkable lengths automating the platform.

“We have partnered with Google and co-developed direct software integration in their AdWords system, so physical stores can tap right into that incredible network and immediately drive consumers to their businesses. Most of these searches start with Google.”

Shoptoit did more than a little research and development in creating this game-changing solution. The company founders invested millions of dollars, wrote more than 650,000 lines of code and entered 28 million product descriptions and images.

“Attracting foot traffic is a very crowded space and most of the smaller bricks-and- mortar players are invisible. We make them visible,” says Shoptoit principal Mark Naylor.

“It is all about the algorithms and the product database. We have the products there for you, so you spend only a few minutes getting activated. Then the Platform drives leads and sales to your business. In its simplest terms, Shoptoit is a highly effective lead driver.”

A critical component of the model is that the business owner is in complete control of the investment level.

“You should start to see results within two days, and you can change the spend at any time,” Naylor adds

Shoptoit’s Channel Program, meanwhile, is an ideal solution for organizations looking to add value to their member services or loyalty programs.

“Our plan is to reach the more than 1 million Canadian small businesses who want to grow their customer base. One of the most powerful ways we do this is by partnering with organizations who have existing relationships and are aligned with our goal to help small business succeed. We work with the partner to reach and show the small business that mobile marketing is within their reach and then get them started down the path,” Sanderson explains.

NOTE FROM PUBLISHER

In a special promotion designed to help small and mid-size Canadian companies attract more local business, Business Edge is offering a free Google-approved starter
kit from Shoptoit. Start getting found by new customers now by going to BusinessEdge.ca and click on the big-box ad on the right side of the home page!

Eagle appointment a feather in cap for talon-ted chief executive officer | Business Edge News Magazine

Eagle appointment a feather in cap for talon-ted chief executive officer

Janis Grantham has been promoted to CEO of staffing agency Eagle Professional Resources from her role as president and COO. Grantham has been with the company since it was founded in 1996 and replaces Kevin Dee, Eagle’s founding CEO. Grantham was named to the first Global 100, a list that recognizes women in staffing. She was also named to the Staffing 100 List, which recognizes the most influential men and women in staffing. Grantham’s resumé includes an MBA from Queen’s University, an ICD.D designation, being named in the PROFIT/Chatelaine W100 and one of Canada’s Top 100 Powerful Women by the Women’s Executive Network.

Lyons now pride of Guardian Risk Managers

Jamie Lyons has been hired as president of Guardian Risk Managers Ltd. After spending the last 13 years with Guy Carpenter & Company in Toronto, Lyons was most recently managing director and part of the Canadian senior management team. GRM is a leading MGA provider of commercial lines and niche personal line products to more than 500 brokerages across Canada. Lyons will oversee all aspects of the organization and will be in charge of development and oversight of the strategic growth for Guardian.

Avison Young appoints principal and senior VP

Highly regarded commercial real estate investment transaction specialist Ron Perlmutter has joined the Avison Young team in Toronto. He becomesa principal and senior vice-president of investment management. He will be focusing on sourcing international capital for cross-border real estate acquisitions, identifying properties for investment, and maintaining asset management.

Coming directly from Bilifinger Real Estate Asset Management as director of real estate, Perlmutter has more than 30 years of commercial real estate experience, an MBA, and a BA in engineering science. In addition to his real estate license, Perlmutter is a registered professional engineer in Ontario.

“Avison Young possesses a unique international commercial real estate platform that provides local market and operational insights for property investors in Canada, the U.S., Mexico and Europe,” Perlmutter says. “By joining the company, I will be able to enhance my existing international client relationships while introducing new capital sources to our investment management program.”

Dicom receives Grant as CFO

Leader in B2B transport Dicom added two members to its leadership team. Andrew Grant, appointed CFO, with more than 20 years of management experience as a CFO, a VP of operations and VP of finance, will lead financial, risk management and administrative initiatives across North America. Joseph Jaska, named VP of operations at Dicom, has close to 30 years of operations management experience, comes from FFE Transportation Services, where he served as VP operations. He will take on the responsibilities of acquisition integration, expansion of cross-border operations, and some planning and development.

Scott Dobak, CEO of Dicom, said of the new hires: “Andrew and Joe have significant industry and operations expertise and will complement the proficiency of our senior leadership team. . . These management additions are an important part of our relentless commitment to providing Dicom customers with exceptional service.”

Adams joins family at Cogeco Peer 1

B2B service provider Cogeco Peer 1 has announced that Scott Adams will be taking on the role of vice-president and general manager in Canada.

Adams is a proven leader in tech, having worked with heavyweights Verizon and IBM. About the appointment, president Philippe Jetté said: “Scott’s proven track record in driving growth and his commitment to the technology sector make him an ideal fit for the position. His extensive experience in colocation, connectivity and managed IT services gives him a great understanding of how we can enable our customers to grow their business.”

Working from Toronto, Adams will be tackling the tactical and strategic business endeavours for the company.

UniversalPegasus aims to Bury competition UniversalPegasus International, under the Huntington Ingalis Industries umbrella, announced the appointment of Greg Bury as new vice president of business development across Canada. UniversalPegasus specializes in providing world-class expertise, efficiency and value in project management, engineering and construction management for the energy sector.

Bury comes from 30-plus years of business development, most recently from a 300-person engineering, procurement and construction management firm in Calgary. In 2016,

Bury was elected president of the Gas Processing Association of Canada. President Philip Luna said: “I look forward to working with Greg in growing UPI’s project management, engineering and construction management services in Canada and continuing our legacy of world-class expertise, efficiency and value.”

Groupe V hires Giguère

Groupe V Média has appointed Marc Giguère as VP of growth strategies, to work in a new division of Groupe V focused on alternative monetization.

Giguère comes from a background in digital transformation, strategic development, sales, marketing and operations management. Most recently, he was GM of sales

at La Presse, where he was directly involved in the monetization of La Presse +.

“Marc has solid experience in strategic development, sales, marketing and operations management,” said Maxime Rémillard of Groupe V. “He has worked in digital media, conventional and specialty television, newspapers, radio, magazines and out-of-home media. He also has extensive knowledge of strategies and convergence between the various media. He is an important asset to the company.”

Manifest reveals executive creative director

Manifest Communication, a Toronto-based social media and cause-marketing agency has appointed David Daga as executive creative director, a new position within the agency. Daga comes from a role as VP and creative director at Cossette, where he worked for eight years.

Daga’s clients have included McDonalds, Intact Insurance and General Mills. “The way I see it, every strong idea ultimately originates with a human insight,” Daga said. “I’m most excited about creating real social change programs and promotions based on these human truths.”

Fund-loving Menke makes Dynamic move

1832 Asset Management L.P named Eric Mencke to Dynamic Funds as a portfolio manager. Mencke has more than 15 years of investment industry experience and has held portfolio management duties at a large Canadian mutual fund company. Mencke, who holds a BA in administrative and commercial studies and a diploma in accounting, will be appointed co-portfolio manager on Dynamic Canadian Dividend Fund and Dynamic Income Growth Opportunities Class, working alongside Don Simpson.

President and CEO Jordy Chilcott said: “As one of Canada’s largest investment managers, we place an emphasis on bringing on talent – like Mr. Mencke – that allows us to deliver on our active approach to investing.”

capitalNOW introduces factoring-backed investment opportunity | Business Edge News Magazine

capitalNOW introduces factoring-backed investment opportunity

"There is no shortage of Canadian companies looking for capital, and there is a steady stream of companies approaching capitalNOW for accounts- receivable financing."

By now, most of us have heard of factoring, also known as accounts-receivable financing.

It has become a highly effective way for business owners and executives to inject cash and emerge from cash-flow crises without negatively affecting the core business.

Alberta-based capitalNOW has become a leader in helping Western Canadian companies through factoring. In so doing, they have also created an exceptional investment opportunity.

Art Smith of capitalNOW explains the business model: “There is no shortage of Canadian companies looking for capital, and there is a steady stream of companies approaching capitalNOW for accounts-receivable financing. We work with proven businesses and always verify the legitimacy of the invoices that we are purchasing.

“We pay 74% of the invoice value up front,” he adds. “Once the invoice has been paid in full, the remaining 26% of the invoices’ value less our fee is paid to our customer. This gives our customers fast access to cash when they most need it, and it gives capitalNOW a predictable income stream.”

If your business needs immediate financing due to growth or timing issues in accounts receivables, capitalNOW can solve your cash-flow challenges. The application process is simple, easy and quick to complete. Also, your company’s credit worthiness is not important. Your quality invoices and your customers’ ability to pay are capitalNOW’s only concerns.

capitalNOW can fund your first invoice within 24 hours of your application, and can fund subsequent invoices in a matter of hours.

The business model generates a steady stream of revenue for the business and income for investors. CapitalNOW is financed through its sister company yesterpayHOLDINGS. YesterpayHOLDINGS is currently offering a 1-, 2- and 3-year bond in Canada‘s exempt market.”

For more information on financing
your business, contact them at
capitalnow.ca. If you are interested
in investment opportunities,
please visit yesterpayHOLDINGS
at yesterpay.com.