76% of people who search on their smartphones for something nearby visit a business within a day

28% of those searches for something nearby result in a purchase.

Google/Purchased Digital Diary: How Consumers Solve Their Needs in the Moment, May 2016. Smartphone users = 1000, local searchers = 634, purchases = 1,140

If you own a small or medium business and have given up on the idea of having a digital marketing campaign that consistently drives foot traffic to your place of business, you have plenty of company. Large companies, with their large advertising budgets and large workforces, have dominated the location-based digital marketing realm. It has simply been too expensive and too time consuming for the little guys to compete.

Until now. Emerging company Shoptoit (www.retailers.shoptoit.ca) has come up with a business model that enables the small and medium business to play with the big boys in the battle to attract foot traffic and drive sales.

“Consumers really want to support the local retailer, but when they go to their mobile phones for their searches, they are not seeing the little guys; they are seeing Ultracuts, Walmart and Amazon, but they are looking for alternatives” says Shoptoit co- founder Scott Sanderson. “We can change that.” For less than $200 per month and less than 15 minutes to set up, the Shoptoit Platform handles all aspects of getting found in searches for small business. The comprehensive system includes mobile websites, search engine optimization (SEO) campaigns and guaranteed traffic from Google Adwords. “Shoptoit has you covered every step of the way,” Sanderson adds. “It’s the automation that makes it affordable and efficient. Digital marketing can be a complex science but we have made it the simplest of processes by going to remarkable lengths automating the platform.

“We have partnered with Google and co-developed direct software integration in their AdWords system, so physical stores can tap right into that incredible network and immediately drive consumers to their businesses. Most of these searches start with Google.”

Shoptoit did more than a little research and development in creating this game-changing solution. The company founders invested millions of dollars, wrote more than 650,000 lines of code and entered 28 million product descriptions and images.

“Attracting foot traffic is a very crowded space and most of the smaller bricks-and- mortar players are invisible. We make them visible,” says Shoptoit principal Mark Naylor.

“It is all about the algorithms and the product database. We have the products there for you, so you spend only a few minutes getting activated. Then the Platform drives leads and sales to your business. In its simplest terms, Shoptoit is a highly effective lead driver.”

A critical component of the model is that the business owner is in complete control of the investment level.

“You should start to see results within two days, and you can change the spend at any time,” Naylor adds

Shoptoit’s Channel Program, meanwhile, is an ideal solution for organizations looking to add value to their member services or loyalty programs.

“Our plan is to reach the more than 1 million Canadian small businesses who want to grow their customer base. One of the most powerful ways we do this is by partnering with organizations who have existing relationships and are aligned with our goal to help small business succeed. We work with the partner to reach and show the small business that mobile marketing is within their reach and then get them started down the path,” Sanderson explains.

NOTE FROM PUBLISHER

In a special promotion designed to help small and mid-size Canadian companies attract more local business, Business Edge is offering a free Google-approved starter
kit from Shoptoit. Start getting found by new customers now by going to BusinessEdge.ca and click on the big-box ad on the right side of the home page!