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The 4 Key People Your Business Needs

The 4 Key People Your Business Needs

The 4 Key People Your Business Needs

Running a business can be about being an expert in one thing but doing about 100 jobs in which you are not an expert.

Many aspects of a business are too important to leave to your unspecialized self. Some of the most difficult things about starting a business are figuring out what you can handle and whom you need to hire to fill the voids as well as the associated costs.

Business owners will tell you that the start-up phase was a process... Keep Reading

issue: Volume 16, Issue 1

Retain Business Knowledge by Investing in Your Employees

Retain Business Knowledge by Investing in Your Employees

Retain Business Knowledge by Investing in Your Employees

Change in businesses occurs daily.

Over the years, staff will turn over and employees will move around in a company. Whether they leave completely or shift to a new department, information is constantly lost with them.

In these times businesses need to be prepared for knowledge turnover or risk losing it.

When experiencing these changes, a business should take action and invest in their employees. Giving the proper... Keep Reading

Advertising Your Business in an Economic Downturn

Advertising Your Business in an Economic Downturn

Advertising Your Business in an Economic Downturn

With a downturned economy, it is difficult to promote your business without going over budget.

Your net profit – should you be so fortunate to have any profit at all – seems to be dwindling as revenue drops, your expenses rise (other people raising prices to make up for lost profit) and/or your prices go down (offering discounts to win bids).

As difficult as it may seem at first, these are the times at which you need to... Keep Reading

issue: Volume 16, Issue 1

8 Things That Surprise Startup Business Owners

8 Things That Surprise Startup Business Owners

8 Things That Surprise Startup Business Owners

Starting a new company is an intimidating process filled with uncertainties and excitement.

Years of planning and organizing go into how you begin a business, let alone the ins and outs of the future. From finding an ideal location to budgeting your way out of start-up debt, there are many aspects that need to be considered yet are ignored routinely in the planning stage.

Budding entrepreneurs often expect that it will be a... Keep Reading

issue: Volume 16, Issue 1

How to Set Yourself up for Success as an Exhibitor

How to Set Yourself up for Success as an Exhibitor

Attending a tradeshow or networking event and exhibiting at one are two very different things. When attending, your primary role is connecting and interacting with businesses while trying to promote your business. When you are exhibiting at an event, your role is to attract the customer and promote your products and services in a more direct manner. Exhibiting allows you more time with people and more of an opportunity to sell than walking around and shaking hands. Exhibiting is your... Keep Reading

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