Attending a tradeshow or networking event and exhibiting at one are two very different things. When attending, your primary role is connecting and interacting with businesses while trying to promote your business. When you are exhibiting at an event, your role is to attract the customer and promote your products and services in a more direct manner. Exhibiting allows you more time with people and more of an opportunity to sell than walking around and shaking hands. Exhibiting is your... Keep Reading
Networking events are a great way to get out there, see others’ ideas, gather new intelligence and connect with people. There are various high-quality networking events available most weekdays in almost every major city.
Whether you are looking for assistance in your own business, for potential consumers, or simply for new ideas, a networking event can provide you with great information and new connections. When attending these events, it is important to make sure you are set up for... Keep Reading
The debate of paper versus digital has been the subject of many heated debates. People wonder if the written word will soon disappear and the rule of the online word will take over completely. Of course, like any debate, there are pros and cons to both, but what about print versus digital advertising? Advertising is different from simply having an e-book or paperback in front of you; advertising is something that is intended to draw the eye of the potential customer. No matter what approach you... Keep Reading
As more social media platforms have arisen over time, there have been numerous opportunities for businesses to learn how to use them to their advantage. Facebook is a great outlet for listing your business location,hours, and basic interactions with the public. Twitter is a good way to share things in which the business is invested. Then along came LinkedIn and it has been one of the best platforms that a business could ask for. It is known as the more professional way to post your resumé and... Keep Reading
This page is usually reserved for my humour column, but for this issue I instead pay tribute to Tom Keyser, who suffered a fatal heart attack on Oct. 2.
Tom was a great friend to many and was a faithful, loving husband, father and grandfather. He was my main writer for Business Edge News Magazine, penning nearly all front-page 20 Questions profiles and features on specific companies for the last several years.
One of the most creative storytellers in the country, he was also a remarkably... Keep Reading