By Rob Driscoll
This week’s blog is directed at business owners and marketing professionals who may be looking for a cost-effective vehicle to help grow their businesses.
Top 7 Reasons to Advertise in Business Edge News Magazine:
7. REACH — You like the idea of reaching decision makers at up to 280,000 businesses, including about 98% of business addresses in up to 50 key markets throughout Western and Central Canada.
6. CHOICE — You can choose to advertise in any or all of our regional editions (BC, Alberta, Manitoba/Saskatchewan and Ontario).
5. EDITORIAL EXCELLENCE — Our edgy, all-star team of journalists gives business readers every reason to pick up Business Edge and read it cover to cover.
4. FLATTERY — Our sales reps are trained extensively in the art of complimenting, so as a Business Edge advertiser you will receive a steady diet of such lines as “Wow – you look particularly fantastic today!”, “You are indeed a rare combination of remarkable intelligence, razor-sharp wit and stunning beauty!” and “Haha, that was really funny!” and … wait for it … “You are BY FAR my favourite customer ever!”
3. GENEROSITY — For every full-page ad (or larger) that you run in Business Edge, you will be eligible for a hot beverage of your choice (offer excludes lattés and special coffees).
2. CREATIVITY — If you need help with your marketing message, we are here to help, and will not even charge you extra for our advice. For example, if you are a company that specializes in helping newlyweds get pregnant, I just thought of a great slogan: Just Do It! (Don’t even think about stealing that one from me as I am already on my way to the trademark office.)
1. PROVEN RESULTS — We have a long list of testimonials from people extolling the value of advertising in The Edge . . . and only a few of them are from my mother!
