Blog

Advertising Your Business in an Economic Downturn

Advertising Your Business in an Economic Downturn

Advertising Your Business in an Economic Downturn

With a downturned economy, it is difficult to promote your business without going over budget.

Your net profit – should you be so fortunate to have any profit at all – seems to be dwindling as revenue drops, your expenses rise (other people raising prices to make up for lost profit) and/or your prices go down (offering discounts to win bids).

As difficult as it may seem at first, these are the times at which you need to... Keep Reading

issue: Volume 16, Issue 1

8 Things That Surprise Startup Business Owners

8 Things That Surprise Startup Business Owners

8 Things That Surprise Startup Business Owners

Starting a new company is an intimidating process filled with uncertainties and excitement.

Years of planning and organizing go into how you begin a business, let alone the ins and outs of the future. From finding an ideal location to budgeting your way out of start-up debt, there are many aspects that need to be considered yet are ignored routinely in the planning stage.

Budding entrepreneurs often expect that it will be a... Keep Reading

issue: Volume 16, Issue 1

How to Set Yourself up for Success as an Exhibitor

How to Set Yourself up for Success as an Exhibitor

Attending a tradeshow or networking event and exhibiting at one are two very different things. When attending, your primary role is connecting and interacting with businesses while trying to promote your business. When you are exhibiting at an event, your role is to attract the customer and promote your products and services in a more direct manner. Exhibiting allows you more time with people and more of an opportunity to sell than walking around and shaking hands. Exhibiting is your... Keep Reading

How to Set Yourself Up for Attending a Networking Event

How to Set Yourself Up for Attending a Networking Event

Networking events are a great way to get out there, see others’ ideas, gather new intelligence and connect with people. There are various high-quality networking events available most weekdays in almost every major city.

Whether you are looking for assistance in your own business, for potential consumers, or simply for new ideas, a networking event can provide you with great information and new connections. When attending these events, it is important to make sure you are set up for... Keep Reading

issue: Volume 16, Issue 1

Why Print Stands Out Among the Digital

Why Print Stands Out Among the Digital

The debate of paper versus digital has been the subject of many heated debates. People wonder if the written word will soon disappear and the rule of the online word will take over completely. Of course, like any debate, there are pros and cons to both, but what about print versus digital advertising? Advertising is different from simply having an e-book or paperback in front of you; advertising is something that is intended to draw the eye of the potential customer. No matter what approach you... Keep Reading

1 2 3 4 5