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10 Reasons LinkedIn is Great for Business

10 Reasons LinkedIn is Great for Business

As more social media platforms have arisen over time, there have been numerous opportunities for businesses to learn how to use them to their advantage. Facebook is a great outlet for listing your business location,hours, and basic interactions with the public. Twitter is a good way to share things in which the business is invested. Then along came LinkedIn and it has been one of the best platforms that a business could ask for. It is known as the more professional way to post your resumé and... Keep Reading

issue: Volume 14, Issue 6

Friendly fire has small business ‘coffice’ under siege

I have embraced over the last few years what I consider to be the ideal headquarters of the small business operator: the coffee-shop office . . . or, as I call it in order to save three syllables and therefore countless milliseconds per year, the coffice.

I use the coffice for almost all of my meetings with customers, prospects and colleagues. I do my administrative work and digital communication on my Mac laptop at the coffice. I do my best writing at the coffice. In fact, I am at one of my... Keep Reading

Think your marketing is grate? Yeah, write!

Far more problematic is the death of compelling, effective messages in marketing programs.

My associates and I shake our heads with stunning regularity at advertising messages that clearly cost a lot of money but do nothing to inspire consumers or corporate decision makers.

Businesses broadcasting ineffective or offensive messages are not only failing to attract customers with hard-earned marketing dollars, they are damaging their brands.

In every Canadian city, countless businesses... Keep Reading

Any room in the Lin-sane asylum?

Any room in the Lin-sane asylum?

Just as Jeremy felt until this month, I feel I have been under-utilized and under-appreciated in my basketball career. My coach at the U of C never seemed to notice that with more playing time and more freedom in the offence, my production soared. If given the green light, just like Jeremy, I think I could have easily improved on my average of 27 points … per season. Maybe I could get a volume discount if I register at the same time as my 17-year-old daughter, who also has her sights set on a... Keep Reading

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