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Selecting the Best Ad Size for Magazine Advertising

Selecting the Best Ad Size for Magazine Advertising

Selecting the Best Ad Size for Magazine Advertising

Congratulations, you have decided to advertise in print! Of course, with Business Edge News Magazine, that also means you have an integrated campaign that includes various digital platforms.

Now all that is left is to determine what size of advertisement to select. Although this sounds like an easy decision, your choice from the varying sizes of ads can have a huge impact on effectiveness. If your business needs to convey more with... Keep Reading

Why You Need an Advertising Budget

Why You Need an Advertising Budget

Why You Need an Advertising Budget

Your business is doing well and you are busy with the work you currently have. But what happens when business drops off and you find yourself looking for projects? That is when you realize that it would have been a good idea to invest in advertising.

Although it may seem like advertising is not an area for which you need to make a formal plan, it is crucial to advertise to help mitigate the effects of slowdowns. If you leave advertising until... Keep Reading

The Ultimate Business App Guide – 10 Apps That Will Make Your Work Life Easier

The Ultimate Business App Guide – 10 Apps That Will Make Your Work Life Easier

As technology evolves, business people often find themselves overwhelmed with tasks and selection. There’s a business app for that! No longer do we have to rely on pen and paper to remember important dates, huge long distance rates to get in contact with others, or “leave the numbers to the accountant”. Each app has a way of organizing, managing, and integrating your work life in a simpler way. So, what... Keep Reading

7 Reasons You Should Incorporate Your Business

7 Reasons You Should Incorporate Your Business

7 Reasons You Should Incorporate Your Business

There comes a time in all small business owners’ journeys at which they question whether or not they should become incorporated.

Incorporating your business means that your business has become a unit on its own. It is no longer a partnership owned informally by individuals but rather a legal entity.

The question then becomes, why should you incorporate your business? What are the major differences between a non incorporated... Keep Reading

5 of the Most Common Advertising Mistakes

5 of the Most Common Advertising Mistakes

5 of the Most Common Advertising Mistakes

Have you ever created an advertisement that didn’t get results? Although it may seem simple, plenty of businesses make common advertising mistakes that can affect their ROI. A lot goes into an advertisement: timing, placement, information, formatting, audience, etc. If you do not take the time to do the work, your ad may as well be face down on the ground. Dig into the mind of your audience and figure out where/when/what is the best for your... Keep Reading

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