Marketing your small business can just seem like more work. You may not know where to start or what tactics to try. Dive into this article for ideas on how to put together an effective small business marketing strategy today.

The best ways to market a business in Canada

Promoting your business is a no-brainer. You may have a solid product and a great team in place, but if no one knows about your company, you won’t get very far.

Many business owners are hesitant about marketing. They know the ins and outs of their own company, but often don’t know where to begin with marketing their business to a larger audience and are looking for small business marketing advice. Some may seek the help of professional marketing or public relations agencies, which is a good idea if you are too busy and aren’t seeing the impact of your efforts or don’t know where to begin.

Remember, promoting and marketing your business is an ongoing activity. You don’t create one marketing campaign then move on to other matters. Your marketing plan needs to be consistent and can involve everything from word of mouth to paid advertisements to social media to trade shows. The best place to begin, as with everything, is to create a strategy. Having a plan in place will help you identify your customers, meet more customers and better understand and establish your brand. Below are some small business marketing strategies that work.

Website - Creating a website for your business is one of the best things you can do to get started. Your website needs to be modern, easy-to-use and effective. Having an out-dated website or, even worse, not having an online presence at all, can definitely translate to loss of customers. Depending on your budget, you can create your own website using services such as Wordpress, SquareSpace or Wix and perhaps work with a freelance web developer to make it impactful. Alternately, you can hire a full-service web agency that understands technology and design and can work with your budget and business needs to create a website. Once your website is up, focus on the content. To attract customers, you will need compelling content that is optimized to help your business rank high on search engine results. In addition to clearly defining what your company is and where to find/buy your products and/or services, consider starting a blog and adding photos and videos that are interesting and valuable to customers and not always sales-based.

Digital Marketing - In addition to a website, utilizing social media platforms will help make your business stand out. Consider starting with Facebook, Twitter and Linkedin pages. This will help draw attention to your business and, again, attract more customers. Ensure you have a social media marketing plan that allows for key messages and strong content. Connect your social media platforms back to your website. Don’t hit your audience over the head with sales messages. Always ensure that you are providing educational and value-added content that the audience is compelled to comment on, like or even share back to their own networks.

Advertising - After your website and social media are set up, determine an advertising budget, plan and decide how to get the biggest bang for your buck, depending on your audience and who you are trying to reach. Find relevant places to advertise your business - from electronic media including television and radio ads to online marketing campaigns to print media like billboards, newspapers, newsletters, magazines and other publications. An integrated program is ideal for most. For example, Business Edge News Magazine is delivered directly to 157,000 businesses per issue across Canada in hard copy and has various digital platforms through which your business can be promoted. Testimonials show that advertising in Business Edge with ts first-class editorial pieces and a strong, targeted distribution model can deliver high-quality leads from across the country.

After you have determined some marketing tactics that would work best for your company and have a marketing plan in place, don’t forget to monitor and measure the impact of your marketing efforts. You can do this by monitoring your customer conversion metrics, through sales, quote requests, sign-ups, etc. If something is not working, be sure to adjust and keep improving.