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Media CEO leads international jewel
A highly approachable chief executive with an engaging,
infectious laugh, Lauren Richards has reached the
pinnacle of the Canadian advertising industry. In fact,
Marketing Magazine credits her with transforming
her company, Starcom MediaVest Group "(SMG)", into an
"international jewel" during her three-year tenure at the helm. Since she
first got comfortable in the Big Chair, Starcom MediaVest has grown by
more than 80 per cent.
A 28-year veteran of the media services industry, Richards has carved
out a reputation for passionate commitment to media innovation. She
is particularly proud of SMG's star-studded roster of blue-chip clients,
including Kellogg's, Kraft, Procter and Gamble, TD Financial Group,
Globalive Wireless and Walt Disney.
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